What should the customer know about your pricing (e.g., discounts, fees)?
No, every client's need is different and we customize our campaigns around each individual project.
What is your typical process for working with a new customer?
First we evaluate our potential client's business, their target market, their competition, and their specific goals that they would like to achieve. After our evaluation process we determine the type of campaign that is needed for each individual project. We DO NOT take on every and any project. We are very specific with who we work with as we invest a lot of personal time with each of our clients and if we feel that for some reason we are not a good fit on a particular project, we respectfully turn projects down. We are not about just taking people's money! We only work with projects that we know we could bring a good ROI to our clients.
What education and/or training do you have that relates to your work?
Our team's online marketing experience stems back to 1999. The internet and technology is ever-changing and we pride ourselves in always being a step ahead of the game. We belong to some of the top mastermind groups that include the world's best SEOs which ensure that we always stay on top of our industry.
How did you get started doing this type of work?
President and co-founder of M4 Worldwide, Marcelo Oleas, began his first online retail business in 1999 selling import vinyl records to DJs across the United States. All his online marketing expertise came from learning the best ways to market and grow his own personal businesses. Soon after accomplishing a high level of success, colleagues of his started inquiring about who was handling his online marketing because they were impressed and looking for someone to do the same for their business. After constant inquires, Marcelo realized that there obviously was a need for professional online marketing services, thus M4 Worldwide, Inc. was born in 2006.
What types of customers have you worked with?
We have worked with everyone from small local businesses to large international corporations. Industries have ranged from entertainment, medical, construction, manufacturing, coaching, sports, and many more.
Describe a recent project you are fond of. How long did it take?
We only take on projects that we personally enjoy. Therefore, we are fond of all our projects.
What advice would you give a customer looking to hire a provider in your area of work?
Online marketing and SEO can sometimes be like a double edged sword. There are tons of companies that promise the world at ridiculously low prices (most of them outsourcing all their work overseas). SEO and online marketing if not done correctly can actually hurt your business instead of help. We have had numerous clients who we have had to rescue from penalties due to poor SEO. The statement, "you get what you pay for" is often true in our industry so be careful with who you choose to work with. What you thought was going to save you money, might end up costing you a lot more in the long run.
What questions should customers think through before talking to professionals about their project?
You should have a very clear idea of your short and long term goals. You should know exactly who your ideal target demographic is. You should be familiar with your direct competition and know why your product or service is better. You should also know the average lifetime value of your average customer.