Ask your blog writer to draw your audience in with a captivating title and opening paragraph and use your blog post’s opening real estate to hook an audience.
Spend some time reading the comment section and browsing your social network to find out who is interacting with your posts.
People love visuals, so ask your writer to load your blogs up with images, including infographics.
Your writer needs to break your content up with sub-headers, and create short paragraphs. This makes it easy for people to scan your content to get the gist.
Be sure that your writer includes a call-to-action in each blog post. Use your posts to get people to sign up for a newsletter or email list or to buy a product.
If you spend time educating readers, they will come back to your blog over and over again. When this happens, it becomes a cinch to convert them into email subscribers and customers.
Work with your writer to determine the need for another set of eyes. If your blog posts are short, your writer will most likely be able to handle all the extra details.
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Hire a coder or graphic artist to assist you with design.
Set a pay schedule. Some writers prefer hourly rates.