I think of myself more as a "photo-illustrator" than a "photographer." When I look at a setting to a photograph, I plan the shoot to take advantage of HDR (high dynamic range) technology. Depending on the inherent characteristics of any environment, challenges usually present themselves.
Sometimes (the exception), the shot is easy. Other situations, especially where there is a wide range of light variation, present unique difficulties. Rather than settle for the best overall lighting exposure, I shoot specifically to capture detail in the bright, mid-tone and shadow areas. I then merge the three exposures together to get the best image detail possible.
After this process, I often apply other color-editing techniques to further enhance the image. I think the key is the word "enhance." If some of the electronic tools available are used without discretion, they can produce results that look too extreme or unnatural. By layering the different color enhancement effects into the image, the color is rich and beautiful, details are clear, the highlights are not blown out and the shadows are not murky. Of course, all of these take time, but the results are worth it, and the end product is more than just a photo, it's an image that is a messenger to tell your story. My mission is to equip that messenger in the most attractive and effective manner possible.
Of course, I always meticulously light every indoor setting and look for the optimal angles to capture the image the three dimensions of the space are my "canvass." But I find myself spending as much time in the studio and on the computer as I do at the location session -- sometimes more.
As much as I enjoy the photographic process, I also enjoy creating those images with a specific goal in mind for the media in which they will be used. As a graphic designer, web developer and video producer, as well as a photo-illustrator, there is an efficiency and consistency that I can provide by being your one, comprehensive source for creative services.
Photography and graphic design by Jason Roberts has been published in The Austin/San Antonio Design Guide, Texas Monthly, Cowboys and Indians, LUXE, San Antonio Magazine, Country Lifestyle Magazine, the San Antonio Builder/Architect Magazine, the Austin/San Antonio Urban Home Magazine and many other quality periodicals, as well as numerous applications for print and electronic media for a wide variety of clients.
Contact me to arrange a free initial consultation to discuss creative solutions for your business.