We have the following services:
* Customer Development
Your clients are important to you, and you strive to make a great impression with potential clients while anticipating the needs of your current clients. Refine your efforts by incorporating marketing analytics and automation to impress your clients with personalized attention coinciding with their need for products and services.
Analytics software works by listening to the unspoken questions generated by client's behavior. Search terms used by visitors to your website, articles liked and shared, pages that generate the most interest, all paint a picture of your clients'preferences as a group and individually.
Marketing automation helps you nurture your clients from the time of first interest through to the sale, with drip campaign messaging via email and social channels. Utilizing the information gained through analytics, your outreach is personalized and timed just right.
* In-bound Marketing
Content is king when it comes to pulling people to your company. Blog articles which pique the interest of potential clients build your credibility while driving visitors to your site. Welcome to the world of inbound marketing where you earn your way into the client as opposed to buying your way in through traditional outbound marketing. This is where social media can work for you. You have expertise that others require; that's why you're in business. Write about it. Earn likes and see your posts shared. An ad on Facebook may go unnoticed, but something liked or shared can increase the number of visits to your site exponentially, and the results of your effort are completely trackable.
* Targeted Customer Acquisition
Clients appreciate the genuine interest you demonstrate by anticipating their needs. Our marketing strategy enables you to interact with clients and potential clients in a manner best suited to them as individuals. Instead of blasting your message to the world and hoping the right person sees it, your outreach is timed and personalized based on information gathered from their search habits, social media, and purchase history. Simply wishing a client Happy Birthday can keep you on their radar.
* Marketing Automation
Marketing automation has a focus on moving leads from the top of the marketing funnel through to becoming sales-ready leads at the bottom of the funnel. Prospects are scored, based on their activities, and then presented drip campaign messaging via email and social channels, thus nurturing them from first interest through to sale. Commonly used in business-to-business (B2B), business-to-government (B2G), or longer sales cycle business-to-consumer (B2C) sales cycles, marketing automation involves multiple areas of marketing and is really the marriage of email marketing technology coupled with a structured sales process.