Zeffa Kinney contributed to a radio show I produce for Senior Citizens in Boston as a guest. As a host for this show, I thought it was one of the most successful and popular among listeners (I received a lot of positive feedback). Discussing mindfulness is relevant for any person no matter what age, but she was an expert at targeting her manifesto directly to our audience (older adults). I have no doubt she can tailor workshops to any individual or community need. Zeffa is masterful at recognizing how working towards shifting perspective can dramatically improve our relationships and collaborations with others. We can be enlightened when we're alone, she says, but can be completely mindless when in company with others. Her focus is less on shimmering theories, but more so on empowering people with tools they can begin putting into practice immediately. Rather than relying only on contemplative practices like meditation, she emphasizes that the simple act of practicing 'noticing new things,' strengthens control over where we put our attention in every moment throughout our day. Through active observation, preconceived judgments have the potential to dissipate opening up dramatic potential to see the world more vibrantly. For individuals, non-profits, and corporations alike, removing our blinders of stubbornness is one of the most important tools for innovation. Zeffa introduces these concepts with a Stephen Colbert-like humor, removing the seriousness generally clouding contemplative practices, making this spiritual technology accessible to the skeptics among us. She brings mindfulness out of 'the monastery' and into the secular world without disregarding its sacred history. Anyone who has the tremendous privilege to work with Zeffa can expect an active listener with a uncanny ability to propel you into a new awareness of your creative potential.