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Idaho Falls Marketers

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Power & Light Video Production -- Idaho & Pac NW Power & Light specializes in professional high-definition digital video production, including 30-second television commercial design. At Power & Light, we believe in the power of Alchemy - the melding of magic and science. To us, professional video work is more than just shooting and editing; it's imagination, creativity, experience and instinct. We utilize top-of-the-line equipment and software, (plus Steadicam Pilot). Whether it's a TV spot, corporate training, documentary or more, we bring over 20-years experience, passion, energy and dedication to our work - every project, every time. Power & Light has been in the industry since 1988. Power & Light currently shoots video using a pair of Canon XH-A1 3CCD HDV 1080i high-definition professional video camcorders with 20x zoom lens and wide-angle adapters. Video and audio data is then transferred to over 10 terabytes of hard drives and high-speed RAID arrays and edited on a pair of high-speed Windows PCs utilizing 12 Xeon processors and 12 gigabytes of fast RAM between them. Production software is anchored by Adobe's Creative Suite 4 Production Premium, which includes Premiere Pro for video editing, After Effect for compositing and animation, Photoshop and Illustrator for graphic design, Adobe Audition for audio editing and sweetening, and Adobe Flash for converting video for use on websites and Internet streaming. Power & Light's arsenal of video and audio tools also includes plug-ins and software from Cineform, Filter Forge, Particle Illusion, Red Giant, Sorenson Media, Trapcode, Video Copilot, Zaxwerks and more. We also own a large in-house selection of stock footage, animation and royalty-free music. Custom graphics, animation and music can also be created as needed for your project. Other production hardware includes: Manfrotto and Libec tripods, CobraCrane, camera dolly with solid and flexible tracks, Manfrotto monopod and Tiffan SteadiStick. Power & Light also utilizes the Tiffan Steadicam Pilot, a state of the art, lightweight video camera stabilizing harness which mechanically isolates the operator's movement from the camera, allowing a very smooth shot even when the operator is moving quickly over uneven surfaces such as hills or stairs. 11,000 watts of professional tungsten and fluorescent portable soft lights with filter set and reflector kit. 12' x 24' muslin green chromakey screen and screen support, 5' x 7' portable green/blue chromakey screen, and 12' x 24' gray muslin backdrop. Sennheiser e2 wireless lavalier and hand-held microphones, Countryman B6 lavalier mic, RØDE NTG-2 shotgun mic with windscreen and K-Tek boom pole, Harlan Hogan portable audio booth with Audio-Technica AT2020 studio condenser microphone and Alesis MultiMix8 Firewire audio mixer mated with a fast HP laptop running Adobe's OnLocation CS4 video/audio recording software. And gaffer's tape. Gotta have gaffer's tape.


With leading industry knowledge and our commitment to top-of-the-line web solutions, branding, marketing strategies and the best creativity at your disposal, there is nothing that we, as a team, cannot overcome. As a team, we have a motto, which is to win.


We are an Idaho Falls marketing company that specializes in signs, designs, and visual advertising. Our vehicle graphics, banners, and other products are the highest quality and very effective advertising. Products/Services: * Banners * Business Cards * Crafts and Decor * Decals * Design * Laptop Skins * Magnetics * Paper Products * Signs * Vehicle Graphics * Vehicle Wraps Signs are a critical part of all businesses. They show people who you are and provide a welcoming presence. They are a long lasting advertisement which helps to define your image. It is important to get a sign that is both attractive and also lets other people know what you do. Our professional designers are able to work with you to ensure you get a sign that works and helps you see some traffic. Banners are a great way to get your message noticed. They generate hundreds of impressions a day, and their low cost makes them an excellent choice for your advertising needs. Whether you want to create customer awareness, advertise special offers, or promote your business or event, full-color banners are a great way to generate some excitement. Putting graphics on your vehicle is one of the most effective ways to get noticed. Nearly everyone spends time in a car making your vehicle an advertising machine. Vehicle graphics will help to raise awareness of your company each time you need to run an errand, make a delivery, or drive to an appointment. Trailers also look great with vehicle graphics and are basically your own personal billboard. Whatever your needs may be, call Turner Sign Co. today!


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