"DESIGNED ATHLETE is Wisconsin's Premier Nutrition, Fitness, and Athletic Performance Program.
Welcome to DESIGNED ATHLETE (DA), a program dedicated to the idea that everyone deserves to be healthy and well every day of their lives. We at DA are driven by the science of health, nutrition, and physical activity, the application of evidence-based practices and education, and the notion that health is completely personal and should be tailored to the individual.
DESIGNED ATHLETE originated from the idea that performance, health, and wellness are not created from a single, linear route. We believe the path to optimal health and wellness is a cumulative, undulating process with ebb and flow and cannot be reached with only high activity and poor nutrition, or only excellent fitness and a negative mindset, or only a positive mindset and poor recovery. These are not mutually exclusive paths. It is progressive and regressive and relies on a strong base to continuously build upon.
At DESIGNED ATHLETE, we are Defining Performance from the Inside Out. We see performance as an aggregate - a COLLECTION - of multiple routes that must change as we experience change. This collection is a synergy - a product that is greater than the sum of its parts.
Your performance, whether that is in your general well-being, fitness level, the sports you play, or in your everyday life, begins when you decide what is important to you. When you understand WHY you need to change, we can then move into HOW this process unfolds, and finally WHAT needs to be accomplished.
To engage, enable, and empower every individual to achieve optimal health and wellness beyond all boundaries
All individuals develop a life-long connection with what makes them healthy, well, and fulfilled
Open and Honest Communication
Empathy Towards Client's Needs
Excellent and Consistent Services
Simplicity in our Message
We Focus on Four Elements...
MINDSET, NUTRITION, PERFORMANCE, RECOVERY"